Why workflow selection matters
The workflow is the unit of AI transformation.
Most failed AI initiatives are framed too broadly:
- "Use AI in sales"
- "Automate operations"
- "Deploy agents for customer service"
- "Make finance more efficient"
Those are themes, not workflows.
A workflow has a trigger, inputs, decisions, outputs, owner, quality bar, and measurable outcome.
Better examples:
- Turn a new inbound lead into a qualified CRM record and follow-up draft.
- Convert a customer call transcript into a support summary, risk flag, and account update.
- Review an RFP and produce a compliance matrix, unanswered question list, and proposal outline.
- Convert a board reporting pack into variance commentary and executive talking points.
